Alima Pure Blog

Get the Look

Get the Look: Summer Nights

Get the Look

Get the Look: Summer Nights

Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Ro...

Meet the Team

Meet Sara Bedau: Our Brand Director

Alima Pure is celebrating our 14th birthday! This month, we are celebrating all the things that make us Alima Pure. First up, we are so excited to ...

Meet the Team

Meet the Team: Grace

If you've ever written an email to our Customer Care team or read the Alima Pure blog, then you've probably already met Grace. She is our team Cont...

Retail Spotlight

Retail Spotlight: Wren and Wild

Wren & Wild offers a vast assortment of natural, environmentally sustainable, and cruelty-free beauty products. We were so excited to get the c...

From The Chair

From the Chair: Hannah's Favorite Alima Pure Accessories

Now that you had a chance to stock up on foundation, we wanted to give you a chance to save on foundation's bestie, our brushes...

Find Your Match

Our Foundation Formulas Explained

It's that time of year again! From July 9th through July 24th, our Semi-Annual Foundation Sale is back! Our Satin Matte Foundation, Liquid Silk Fou...

Meet the Team

Meet the Team: Analise

Between packing orders and boxing products, we were able to catch up with Analise, one of our fulfillment specialists.

Primer Sale!

Summer days can mean runaway makeup. Not anymore! Our primers will help your makeup stay in place in the face of long days, humidity, and high temp...

Ask An Artist

Ask an Artist: All about Brows

We are so excited that all three of our Natural Definition Brow Pencils are back in stock, along with our new Spoolie. Brows are big right now, and...