Alima Pure Blog

Meet the Team

Father's Day

Meet the Team

Father's Day

We are so grateful to the fathers of the world. In honor of Father's Day this Sunday, June 17th, we're sharing some morsels of advice our fathers...

Ask An Artist

Ask An Artist: Bronzer

Unsure of how to best apply a loose powder bronzer or what shade will look most natural for you? We are here to clear up any lingering questions.

Retail Spotlight

Retail Spotlight: Ivy Wild

We had the chance to talk with Ivy Wild founder, Rachel Mulcahy, about skincare, self-care, podcasts and Postmates...

5-Star Reviews

Today we’re letting our customers do the talking by sharing some reviews of our most loved products!

Meet the Team

Our Summer Reading List

One of the many things we love about summer is how many places there are to read. We made a list of 5 books (some new, some old) that you'll want t...

Ask An Artist

Ask An Artist: Blush

Our lovely makeup artist is answering all of your blush questions!

Ask An Artist

Ask An Artist: Your SPF Questions, Answered

We receive lots of questions about SPF in our products and we thought it would be helpful to address some of the most common SPF questions we recei...

Get the Look

Get the Look: Riley Keough's Met Gala Look

We were so happy that makeup artist, Mai Quynh, used exclusively Alima Pure products on Riley Keough at the 2018 Met Gala. We love the final look a...

Our Natural Definition Brow Pencils are Back!

We are so excited to announce that our Natural Definition Brow Pencils are back in stock! We took our beloved brow pencils and made them even easie...

Meet the Team

We Got It From Our Mamas

In honor of Mother's Day, we asked our team to share something, big or small, that they have learned from the mothers in their lives.

Link Love

A collection of recipes, reads, events and more to inspire self-care anywhere...

Get the Look

Fresh Spring Skin

Spring is in full swing and you may start to notice a glow on your cheeks. How do you play up your fresh spring skin? We have tips and tricks for f...

Mother's Day Gift Guide

This Mother’s Day, we want to honor our incredible mothers, but also the people in our lives who embody the spirit of mothers; those who care for u...