Alima Pure Blog

Our Eye Primer is Back!

Our Eye Primer is Back!

Our Eye Primer provides a base layer for your eyeshadow and eyeliner to stick to. It keeps your makeup smooth, smudge-free and vibrant until you’re...

From The Chair

From the Chair: Our Favorite Multitasking Products

We chatted with our Resident Makeup Artist, Hannah, about some of the most effective and surprising multitasking Alima Pure products...

Our Favorite Refillable and Reusable Products

To reduce the amount of plastic we put into the world, our Pressed Foundation, Cream Concealer, and Pressed Eyeshadows are designed to be refilled...

Meet the Team

Earth Reads

This Earth Month, we’re taking a look at a few books and poems that inspire us to go outside and appreciate the world at our fingertips. These six ...

Earth Day

On the 48th anniversary of Earth Day, we're sharing what we're doing to care for the earth, and how you can be involved...

Meet the Team

Spring Playlist

We are sending you into spring with a playlist that has something for everyone. It starts slow and sweet, builds up in the middle, and ends on a no...

Spring Floral Shades

Spring has officially sprung, though we write this on a rainy, 46-degree day. We hope you are somewhere sunny and in bloom! Spring flowers will eve...