Alima Pure Blog

Satin Matte Foundation: Ingredient Spotlight

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...

The Essentials Edit

We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...

Ingredient Spotlight: Avocado Oil

We know avocado is great on toast, but did you know it’s also great on your face? As a rich source of oleic fatty acid, avocado oil...

Gift Guide: Tabalitha

Tabalitha has been with Alima for just over two years, and she quite literally covers the foundation of our business. We appreciate her quiet focu...

Sara

Sara is our founder, Kate O’Brien’s daughter, and has been with Alima for over 17 years. With that comes her wide knowledge of our products, and de...

Gift Guide: Katie

Katie, sweet Katie, has been with Alima for almost three years. Honestly, it’s hard to put into words just how lucky we feel to have her as a part...

Gift Guide: Hannah

Hannah has been with Alima for over 12 years. She has a wealth of knowledge about the brand and is a delight to be around. We truly couldn’t do bu...

Gift Guide: Alex

Alex has been with Alima for over 5 years, and is the glue that holds our operation together. We love her because she is hilarious, brilliant, kno...

Foundation Reviews

It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for ...