Let’s Plant a Forest Together
We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help...
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A Message From Our CEO
We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company...
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1 Order = 5 Meals
What I will say is this: we love you all and are doing what we can to help support our local and global community...
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We're Planting a Tree with Every Order
With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted...
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Quiz: Which foundation formula is right for your skin?
We love to mix and match all our various foundation formulas--but here's what we're really thinking about when deciding between formulas. Take the ...
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Our Fall Favorites
Whether you like natural looks or bold styles, our fall favorites are sure to help you ease into the new season.
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Ingredient Spotlight
Ingredient Spotlight: Rosehip Oil
Our Pressed Foundation is infused with Rosehip Antioxidant Complex which soothes, protects, and revitalizes the skin. It is shown to be...
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Loose Mineral Blush
Whether you choose Satin Matte for a natural flush, or you prefer a radiant glow from Luminous Shimmer you don’t need much because our mineral blu...
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Ask An Artist
Ask an Artist: Foundation FAQs
Unsure about undertones, shades, coverage, or how to apply? We got you.
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Find Your Match
Corresponding Shades
We've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great m...
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Gifts Under $50
Here's a roundup of our favorite gifts under $50 for all the beauties on your holiday list this year.
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Holiday Giving
We’re proud to be partnering with several organizations that support causes close to our hearts this holiday season...
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The 5 Item Fall Edit
We’ve compiled our must-haves for your bag this fall. These five minimalist essentials are all you need to...
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Pressed Eyeshadow
From $24
Foundation Brush
$52