Sara
Sara is our founder, Kate O’Brien’s daughter, and has been with Alima for over 17 years. With that comes her wide knowledge of our products, and deep history of the brand. We look to her to reflect on the past, present and future — to evolve the brand forward. We admire her creative inspiration, endless curiosity, inquisitive nature, and genuine playfulness. She is our go-to guide for all restaurant, bar, podcast, recipe, niche shopping, and travel recs. She knows what she likes, and is always down to share the details.
Truly the hero of our product line, Satin Matte Foundation is the foundation of our line and embodies our brand values. It also wears beautifully, is super comfortable (I always forget that I have it on), and comes in 45 shades.
Natural Definition Brow Pencil + Spoolie + Sharpener
Technically three products, but this trio plays together super well and will keep your brows looking their best.
Loose Mineral Eyeshadow in Auburn or Pressed Eyeshadow in Instinct
My current favorite makeup hack for instantly adding depth to my eyes and waking up my face in smudging eyeshadow into my lower lash line. For a more subtle look I use Auburn, for a little extra smokiness and golden sparkle I use Instinct.
Bonus: Cream Blush in Bijou
Bijou was the first Cream Blush we developed and has been my most worn (and most gifted) product ever since. I like to blend it onto the apples of my cheeks with my fingers and tapped onto my nose for a super healthy, rosy glow.
