Meet 4 New Pressed Eyeshadows
This week, we’re so excited to introduce four new refillable shades of Pressed Eyeshadows. Made with the same creamy, blendable formula...
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3 Foundations = Infinite Ways to Wear Them
We've been switching up our foundation routines to find the perfect balance for cold, rainy Portland weather. We're trying new combinations...
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Meet 6 New Shades of Pressed Foundation
Pressed Foundation with Rosehip Antioxidant Complex has six new shades—so there’s something for everyone...
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Our No-Brushes-Required Fall Edit
While we love our sleek, silken AP Brushes, sometimes it’s liberating to leave them behind...
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Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer
Meet all the key ingredients in our Liquid Silk Foundation...
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Application Tips for Liquid Silk Foundation and Cream Concealer
The great debate began when we first started testing Liquid Silk Foundation and Cream Concealer: what’s the best way to...
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Choosing a Foundation Formula for Your Skin
Our new Liquid Silk Foundation and Cream Concealer both come in 10 shades that are perfectly paired together for easy matching...
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Introducing Liquid Silk Foundation + Cream Concealer
Our first liquid formula is finally here! Liquid Silk Foundation is designed to give your skin a boost...
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Bare Minimum: The Heatwave Day to Night Edit
With the latest Portland heat wave, we’ve been attempting to savor summer as much possible while keeping our looks...
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Playlist: Like a Dream
With this latest August heat wave, we've been all about flowy, glowy, dreamy looks and sounds that pair with softly-incandescent...
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Your Guide to Glowing Skin
To help you tap into dewy summer skin, we’re sharing our four favorite products to get your glow on...
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A Birthday Message
This August, we’re celebrating Alima Pure’s 12th year in business. We’ve been looking through old Alima Pure images, packaging, and products...
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Get the Look: True Blue
We love Sydney’s layers of bold blue at the eyes paired with fresh, natural skin and nude lips. Here’s what you’ll need to recreate her look...
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Pressed Eyeshadow
From $24
Foundation Brush
$52