Our Makeover

INTRODUCING THE FRESH NEW LOOK OF ALIMA PURE

CLEAN. CONFIDENT. REFINED. 

A FEW SIMPLE CHANGES WITH REAL BENEFITS

How can we improve the Alima Pure experience? This is the question we’ve asked ourselves every day since we opened our doors. Recently we have come up with some new answers that have prompted a new phase in the evolution of our brand. We are delighted to unveil our new look – and some positive changes to go with it.

NEW PACKAGING

OUR NEW BOXES are crafted from beautiful, eco-friendly soy-based inks and 100% post-consumer recycled paper. 

OUR UPDATED PACKAGING DESIGN reflects the quality, purity, and elegance of our award-winning products.

NEW GRAPHICS highlight our product categories, enabling customers to navigate our extensive line with ease. 

NEW JARS

HIGH QUALITY, FOOD-GRADE PLASTIC maintains the integrity of our products allowing our gorgeous to shine through. 

WIDE JARS for Face and Cheek products are easier to use.

CLOSEABLE SIFTERS are now standard for all jars – including eyeshadows- ensuring all powders are convenient for travel and on-the-go touch-ups.