Letter From The Founder

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you. 

What's different? The simplified, polished look and feel of the brand. You'll find it in new packaging, an updated website, and a brand new product: Pressed Foundation Powder with Rosehip Antioxidant Complex. All launching today.

Deep down we're still ourselves - committed to pristine ingredients and beautifully effective products. As a member of 1% for the Planet and a 'Best for the Environment' Certified B Corporation our social and environmental DNA is as strong as ever. 

In the end, of course, it's you who make it all possible. We treasure every single one of our wonderful customers and thank you for traveling this road with us. Here's to a beautiful new beginning.

With love and gratitude,

Kate