"Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. [...] Alima Pure's Pressed Foundation is a favorite among the brand's fans, garnering rave reviews for both its formula — evening primrose and argan oils are the star ingredients — and its waste-reducing refillable compact."

"Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day."

"The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product."

"If you’re on the hunt for a clean take on foundation, consider this best-selling loose powder formula from Alima Pure. The buildable, satin-matte powder, which comes in 45 shades, is made up of a total of four ingredients—mica, titanium dioxide, zinc oxide and iron oxides. Many reviewers note it’s especially nice for those with reactive or sensitive skin."